Virgin Media Throttling While Advertising Unlimited Bandwidth


One of the largest ISP (Internet Service Provider) in the UK is Virgin Media, since it’s acquisition of Virgin Media internet services, and adoption of its name, it is now called Virgin Media (Virgin Media Broadband for those on the cable network. And Virgin Media Beyond cable for those on ADSL), but it is in effect the same company that was called Ntlfreedom and Ntlworld.

Throttling ADSL

Ntlfreedom formerly Ntlworld Beyond broadband and broadband services are in the red to the tune of several million, as with any acquired business with a very large deficit cutbacks have to be made to recoup that loss. As of 2007 Virgin Media has started throttling its ADSL and cable users, it claims that apparently 5% of its users use 95% of the resources, and throttling its users speeds to some extent no better than dial-up is the best case scenario for all involved.

As expected they have been an uproar that customers are paying for an unlimited broadband service only to have it limited in usage, Virgin Media still claims its broadband advertised is still unlimited. However that argument does not hold much ground, in that dial-up is still unlimited, but what is the point of waiting a week for a download, which is in effect what many Virgin ADSL customers that have undergone STM (Subscriber Traffic Management) are reduced to. It is the equivalent of having bought a top of the range sports car, and you are told if you use that top of the range sports car between the hours of 4 pm and midnight on a weekday, and between the hours of 10 in the morning and midnight Saturdays and Sundays (which let’s face it is the optimum time to use that sports car), you are going to be penalised by having to walk for the rest of the entire week simply because you used what you paid for.

ADSL Package

What makes matters even more insulting is that for ADSL Virgin Media customers on the up to 8MB ADSL package, it could take less than 20 mins to download 350MB on a reasonably good day, this apparently is the cut-off mark (albeit the exact clarification of when this cut-off mark is initiated is not clear, there is no official documentation on Virgin Media’s terms of service or their website to clarify what exactly is excessive usage) to determine whether you get throttled or not.

So using your unlimited broadband package for 20 mins a day means you are going to be reduced to dial-up speeds for the rest of the following week. Unless of course you chose to do your downloads in the early hours and only download after that, and don’t work during a working day because that apparently is the only time their throttling/bandwidth STM (Subscriber Traffic Management) does not apply.


Could this possibly be a ploy to move all their virgin media ADSL subscribers to the fibre optic network (although being advertised and given the impression it is new, it is the same old Telewest Cable that has been around for some time, which apparently has the old copper wire connection from your street into your home)? Se more: http://http//